I can remember the first time people started to talk about “Big Data”. It may be a hackneyed phrase today, but some years ago it took the world of BI and analytics by storm. What then ensued was a mad frenzy to come up with a good definition that encapsulated what was meant by the […]
If you stay long enough in Southern Germany, the chances are that you will develop a craving for a local pasta dish known to local as “Spätzle”. Of course, this isn’t an issue as long as you stay in Southern Germany; you can get that delicious eggy pasta goodness just about everywhere. However, what do […]
A big part of that answer lies in Data Science. Back in my school days, my parents always said that I should challenge the status quo and go after my goals rather than just daydream. My mom’s favorite sentence back then was: “If you want to win an Oscar, you should star in the movie.” […]
Our thoughts on why data scientists and marketers make a perfect team Data science is becoming ever more prevalent – what role does it play in the marketing industry? Data scientists are becoming ever more prevalent as organizations need to process and analyze more and more data, looking for those needles in haystacks or those […]
In a few weeks’ time, Exasol will be live at the Tableau On Tour Conference in Berlin (8-10 June 2015) where we will be showing users how you can dramatically speed up data visualisations with a plug-and-play boost from Exasol. Indeed, we will be showcasing Tableau Turbo by Exasol, our solution that sits alongside an […]
Are you looking forward to the Webtrekk User Conference 2015 as much as we are? Marketing analytics expert Webtrekk returns to Berlin this year with the event that will see the launch of its latest product: Digital Data Warehouse (DWH). The Digital Data Warehouse (DWH) combines the excellent scalability and unprecedented performance of Exasol with […]
Tableau Turbo is designed to act as an acceleration layer in order to make your data visualizations in Tableau just fly. BI front-end tools are only as good as the underlying data. One of things that always strikes me as odd when I talk to users of BI front-end tools is how they are persuaded […]
Exasol has captured the hearts of many businesses all over the world and together they have ridden waves of success. I have never seen anything more pure in my life. Standing 700 feet above sea level on top of the Cliffs of Moher, on top of nature’s wonder, I looked out over the turquoise Atlantic […]
Learn why testing a product and running your own benchmark is the best move for customers. You may wonder how someone from Exasol can make such a bold statement. Especially when we continue to publish official benchmarks numbers, notably those from the Transaction Processing Performance Council where we show strong leadership in all categories ranging […]
It is just deemed too hard an exercise to even contemplate moving away from the database they have had for some time, even though it may not be giving them exactly what they need. What causes people to buy a new product or service, especially when they have already invested in a similar one? For […]