Webtrekk Success Story

03 Oct 2017 | Share

Success Story Webtrekk

Bringing data together to enable advanced marketing analytics

In today’s age of big data volumes where mobile devices are becoming smarter by being connected to the Internet, an entirely new type of company has developed: the data-driven business.

Here, the core activities of such companies center on the analysis of data to derive value. On behalf of  their customers, they evaluate, for example, data generated by marketing automation tools, as well as CRM or clickstream data.

Takeaways from this Case Study

The Challenge

Webtrekk handles raw data in various formats, which must be analyzed

Data generated by CRM and retargeting tools, as well as from call center systems, must be analyzed together at the same time

Temporary traffic peaks cause large volumes of data but still need to be analyzed quickly

The Solution

Exasol offers incredible speed, excellent scalability and is easy to maintain

Exasol is backed up with fantastic support

Webtrekk found that they could save costs and time by using Exasol

Proven Benefit

Webtrekk now produces highly detailed analyses using raw data

Ad hoc reports and real-time analyses on all marketing automation and web analytics tools can be run at any time

Merging such meaningful data together affords a whole new perspective on analytics for marketing and sales alike