06 Feb 2018 | Share
Organisations have woken up to the realisation that they need to become data-driven.
Simultaneously, IT is under pressure to create a single consolidated view of all the available data.
Eventim sells hundreds of millions of tickets through multiple online platforms.
The question it asked itself was how best to consolidate and leverage this data?
rapid data growth posed challenge for existing IT infrastructure
legacy database struggled with analytical queries – stifling growth
Ticketing system did not allow for analytical reporting
overarching system was complex and fragmented
A database that functions as a central data hub that consolidates all data in one location
performance testing showed Exasol demonstrate superior performance: processes run 20-100x faster
ETL processes are processed faster
Scalable solution that minimizes administrative overhead
simple Hadoop-integration
new, innovative CRM system implemented together with a recommendation engine
customer experience optimized; at the same time, Eventim was able to sell several 100k more tickets
Development of a portal that promoter can use for analysis to adjust prices or post additonal adverts.
less organisational and adminstrational overhead
Exasol supports analysis to identify illicit multi-purchase transactions
