CTS Eventim Success Story

06 Feb 2018 | Share

Exasol puts data at the core of Europe’s leading ticketing provider

Organisations have woken up to the realisation that they need to become data-driven.

Simultaneously, IT is under pressure to create a single consolidated view of all the available data.

Eventim sells hundreds of millions of tickets through multiple online platforms.

The question it asked itself was how best to consolidate and leverage this data?

Takeaways from this success story

The Challenge

rapid data growth posed challenge for existing IT infrastructure

legacy database struggled with analytical queries – stifling growth

Ticketing system did not allow for analytical reporting

overarching system was complex and fragmented

The Solution

A database that functions as a central data hub that consolidates all data in one location

performance testing showed Exasol demonstrate superior performance: processes run 20-100x faster

ETL processes are processed faster

Scalable solution that minimizes administrative overhead

simple Hadoop-integration

Proven Benefit

new, innovative CRM system implemented together with a recommendation engine

customer experience optimized; at the same time, Eventim was able to sell several 100k more tickets

Development of a portal that promoter can use for analysis to adjust prices or post additonal adverts.

less organisational and adminstrational overhead

Exasol supports analysis to identify illicit multi-purchase transactions