netzeffekt GmbH is a marketing agency that helps clients generate and convert new leads with SEA, SEO, affiliate marketing, and display advertising.
netzeffekt’s banking and insurance sector clients expect Tableau dashboards and reports — but as its system dealt with increasing amounts of data from APIs (such as Facebook and YouTube) and customer databases, analysis became too slow and resource-intensive. Tableau extracts wouldn’t reliably process, and standard queries needed to be limited in scope to run at all. netzeffekt required a database that could handle large amounts of data from diverse sources.
netzeffekt uses Exasol with Tableau for BI analytics, attribution modeling, and user journey analytics.
“[It] took just 6 weeks to go from the first test to a production-ready solution. After just a few days of training, [our] team was [able] to work with the database without any outside help.”
Florian Sänger, Technical Directornetzeffekt uses Exasol with Tableau for BI analytics, attribution modeling, and user journey analytics.
Fast query speeds in aggregated functions, performance grouping, and chain analysis that supports bulk loading
JSON connectivity and ability to establish a logical data warehouse model using virtual schemas
Easy integration with Tableau
Scalability as raw data doubles to 500GB with 1B rows of data
Support tickets resolved in less than 24 hours
Cluster readiness and integrated R plugin