From POC to production in 6 weeks

Case Study

netzeffekt GmbH is a marketing agency that helps clients generate and convert new leads with SEA, SEO, affiliate marketing, and display advertising.

The Facts

services
Germany
34
On-premises

The Gist

The challenge

netzeffekt’s banking and insurance sector clients expect Tableau dashboards and reports — but as its system dealt with increasing amounts of data from APIs (such as Facebook and YouTube) and customer databases, analysis became too slow and resource-intensive. Tableau extracts wouldn’t reliably process, and standard queries needed to be limited in scope to run at all. netzeffekt required a database that could handle large amounts of data from diverse sources.

The solution

netzeffekt uses Exasol with Tableau for BI analytics, attribution modeling, and user journey analytics.

“[It] took just 6 weeks to go from the first test to a production-ready solution. After just a few days of training, [our] team was [able] to work with the database without any outside help.”

Florian Sänger, Technical Director

Benefits

Benefits for netzeffekt

netzeffekt uses Exasol with Tableau for BI analytics, attribution modeling, and user journey analytics.

Fast query speeds in aggregated functions, performance grouping, and chain analysis that supports bulk loading

JSON connectivity and ability to establish a logical data warehouse model using virtual schemas

Easy integration with Tableau

Scalability as raw data doubles to 500GB with 1B rows of data

Support tickets resolved in less than 24 hours

Cluster readiness and integrated R plugin

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