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Monsoon & Exasol

Monsoon slashes report times from 18hrs to minutes with Exasol

Case Study

Monsoon Accessorize – Driving Personalization and Customer-Centricity

Discover how Monsoon Accessorize, a leading UK fashion retailer, transformed its operations and customer engagement through deeper and faster data insights. Facing the challenges of a fast-paced retail environment and the need for real-time insights, Monsoon adopted Exasol’s high-performance analytics engine to centralize data, accelerate reporting, and drive personalized customer experiences.

Location

United Kingdom

Employees

1000+

Industry

Retail

Product

Exasol Data Warehouse

The Challenge

With a presence in the UK and internationally, Monsoon faced challenges in gaining timely insights due to an outdated data infrastructure. Their Oracle-based system led to delays in report generation and bottlenecks, which hindered decision-making and business agility. Monsoon needed a scalable, flexible data solution to centralize its data and provide a comprehensive view of its customers.

The Solution

Monsoon adopted Exasol as its data warehouse platform, integrating it with MicroStrategy for advanced analytics. This transition allowed Monsoon to consolidate data, provide self-service analytics, and enable rapid reporting. The Exasol platform’s speed facilitated critical business transformations, including real-time sales and stock insights, distribution center optimization, and proactive customer service enhancements.

Benefits

Benefits for Monsoon

Customer-Centric Personalization

Increased customer satisfaction and loyalty through targeted marketing campaigns and personalized experiences, rapidly developing multiple customer segmentations within three months using a comprehensive single customer view.

Operational Excellence

Improved distribution center efficiency with real-time visibility into order volumes and inventory levels, enabling smarter operational decision-making.

Accelerated Business Intelligence

Transformed business reporting efficiency by reducing runtime from 18 hours to minutes, enabling rapid and data-driven decision-making across the organization.

The BI team put newfound trust in the technology because Exasol provided such an obvious benefit. It gave us the analytical platform to really grow our capabilities.

Jon Tanton Brown, BI and Data Consultant, Monsoon

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