Webtrekk (now Mapp.com), is a Berlin-based company specializing in marketing analytics and customer intelligence software. Its more than 400 customers include the REWE Group and the German football club BILD.de.
Because data in certain marketing tools could be changed retrospectively — for example, a returned item — working with raw data in diverse formats was a must. Webtrekk required a unified database system that could analyze CRM, retargeting tools, and call center data all at once — without having to rely on time-consuming ETL processes.
Webtrekk’s customers expected marketing automation and a data warehouse to upload data from diverse systems.
"With Exasol, we have found a powerful system that not only offers incredible speed, but also offers high levels of scalability, is easy to maintain, and is backed up by fantastic support."Norman Wahnschaff, Webtrekk CTO
Data no longer isolated in silos
Customers can analyze raw data in the three-digit terabyte range
Traffic peaks no longer affect query run times or performance
Ad hoc reports and real-time analysis for customers on marketing automation and web analytics tools can be run any time
Database integration saves time and money