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MEDION & Exasol:
Shaping a Data-Driven Future
Boosting performance, accelerating innovation, and building a scalable data foundation for AI-driven growth.
Case Study
Performance, Reliability, and Future-Proofing: MEDION’s Data Transformation with Exasol
MEDION, a leading company in consumer electronics and household appliances, has embarked on a data transformation journey to master its steadily growing data volume and increasing demands on a centralized data warehouse. By expanding the Exasol Data Warehouse solution and transitioning to a new licensing model, MEDION achieved significant acceleration in query performance, high system stability, and laid the foundation for innovation-driven data utilization.
Results at a glance:
+70% Query Performance
Significantly faster analytics and reporting
Hours Saved Daily
Reduced overnight data processing time
Single Source of Truth
Centralized, trusted data across the organization
Future-Ready Foundation
Built for AI, scalability, and innovation
Company profile
MEDION develops and distributes consumer electronics, including computers, smartphones, and smart home solutions, working closely with major international retailers.
Beyond hardware, the company has expanded into digital services such as mobile communications, software distribution, and online platforms – now representing a significant share of its business.
Operating as a full-service provider, MEDION manages the entire value chain from product development to logistics and after-sales service.
Location
Germany
Employees
1,000+
Industry
Consumer Electronics
Product
DWH powered by the Exasol Analytics Engine
Data Analytics at High Speed
MEDION has long recognized the value of data. As an early adopter of e-commerce, the company invested in data-driven capabilities early on.
Since 2013, MEDION has partnered with Exasol to implement a high-performance data warehouse. Continuous development has enabled the company to fully leverage its expanding data ecosystem.
To support growing demands, MEDION modernized its infrastructure – streamlining reporting systems and integrating new data sources.
Leveraging In-Memory Technology
MEDION’s transition to a new licensing model, coupled with the implementation of in-memory data processing technology, has yielded significant performance improvements. By shifting from limited RAM licensing to a raw data approach, the company has enabled data processing within expansive working memory. This strategic upgrade has resulted in improved performance and significantly faster data query responses, enhancing MEDION’s overall data analytics capabilities.
Improved Stability and Resilience
The upgraded system not only delivered significant improvements in data analysis speed but also resulted in operational dependability. Following the upgrade, the Exasol Data Warehouse employs a distributed architecture consisting of three primary nodes that efficiently share the workload. This design includes a standby node, activated in case of failure, creating a resilient “3+1” configuration. This configuration ensures significantly greater stability and security in case of system failures.
Collaborative Approach to System Design and Implementation
To help fast-track the implementation, MEDION opted for a Gold Support package to guide them through the development and installation of the ideal architecture. MEDION worked closely with Exasol’s support team and dedicated contact person to identify the optimal solution tailored to their specific needs.
To complement the technical implementation, MEDION’s team took advantage of professional development opportunities. They accessed database technology training through ExaAcademy, with a particular focus on areas such as performance optimization. This approach helped ensure that the in-house team was well-equipped to manage and maximize the new system.
A Strategic Partnership for Future Growth
Building on the decade-long success of the Exasol Data Warehouse, MEDION’s decision to extend the partnership for an additional three years was a natural choice. The company has ambitious plans that go beyond meeting the growing demands on a centralized data warehouse. MEDION plans to further reduce query times and optimize the efficiency of working with its data. Artificial intelligence is also a focus area, with the company exploring how AI-powered tools and interfaces to OpenAI solutions can unlock new opportunities for data analysis.
As MEDION continues on its data transformation journey, Exasol remains a trusted partner, providing the performance, reliability, and innovation capabilities needed to stay ahead in a rapidly evolving industry.
Benefits at a Glance
Isolated solutions within the company have been – and continue to be – gradually consolidated. The Exasol Data Warehouse is increasingly evolving into the Single Point of Truth – the central data source for the entire company.
The partnership between MEDION and Exasol has resulted in several significant improvements:
Faster Insights & Reporting
Acceleration of query performance, enabling faster reporting and timely decision-making. This improvement allows teams to access and analyze data more quickly, reducing delays in reporting cycles and supporting more responsive, data-driven business decisions across the organization.
Improved Process Visibility
Further development of operational process monitoring. By enhancing visibility into workflows and system performance, MEDION can better track, analyze, and optimize its operational processes, ensuring greater efficiency and more informed management of day-to-day activities.
Centralized Data Source
Exasol Data Warehouse as Single Point of Truth. By consolidating previously isolated solutions into one central platform, the organization ensures consistent, reliable data access for all departments, reducing complexity and improving collaboration across teams.
Scalable & Reliable Foundation
Creation of a stable, reliable data foundation for future growth and innovation. This foundation supports increasing data volumes, enables advanced analytics use cases, and prepares the organization for future developments such as AI-driven insights and continued digital transformation.
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