White Paper

Accelerating data-driven decision making

5 ways to turn crisis-mode into growth mode

A crisis, like COVID-19, often forces businesses to rapidly realign their priorities to remain resilient and then accelerate recovery. Shortening decision-making cycles is often a central part to this realignment. But that puts huge pressure on data and analytics teams and the infrastructure they rely on.

So, how can you turn the pressures and demands of crisis mode into a sustainable advantage for your organization?

This report – the result of a survey of 2500 business and technical decision makers across UK, US and DACH – examines why organizations are being put under increasing pressure to shorten decision making cycles and whether they’re equipped to adapt to the demands.

It will also guide you through 5 key steps to take to turn crisis mode into growth mode.


We redefine how you work with data.

We’re redefining what it means to be an analytics database company. Put simply, our high-performance in-memory analytics database gives you the power to transform how your organization works with data, on-premises, in the cloud or both – and turn it into value faster, easier and more cost effectively than ever before.

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  • adidas
  • sony-music
  • dell
  • allianz
  • xing
  • piedmont
  • otto
  • badoo