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Change the game: How the sports industry can go further with data analytics

Data analytics has become central to the work of leading football clubs at a Champions League and national league level. As the ‘big players’ increase their use of data analysis and Loading...data science to recruit the best talent and boost their competitive advantage, the clubs that shun analytics are at risk of being left behind.

This paper looks at why data and information are essential for competing with the best and describes how clubs and teams at any level can harness analytics for their benefit.



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We’re redefining what it means to be an analytics database company. Put simply, our high-performance Loading...in-memory analytics database gives you the power to transform how your organization works with data, on-premises, in the cloud or both – and turn it into value faster, easier and more cost effectively than ever before.


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