White Papers

From the ‘what’ to the ‘why’: how data storytelling is key to success

When was the last time you looked at a dashboard?

More importantly, did you do anything positive with the insights?

There’s a huge difference between gathering data and using it effectively. That’s why we’ve spoken to 500 leaders and data professionals from US enterprises to explore how they are communicating data insights, where valuable information is being missed and how data storytelling can help.

Our latest e-book reveals:

  • The truth about the dashboard dilemma facing US organizations
  • How 52% of business leaders and data professionals say dashboards are being disregarded because they’re not getting the message across
  • How and why data storytelling can help and make an impact on your bottom line

Check out the full report to see how, and more importantly, why, you need to change your approach to dashboards today.