Predictive Analytics
What is Predictive Analytics?
Predictive analytics is a form of advanced analytics, used to make predictions about unknown future events. This is done in several ways – from data mining, statistics, modeling, machine learning to the next generation of artificial intelligence
Why use Predictive Analytics?
Every organization would love to know their customers better so the prospect of being able to predict their behaviour before they do is a marketeer’s dream. But it’s not just customer behaviour – being able to predict the outcome of business-critical functions can offer enormous competitive advantage to organizations where costs, efficiency drives and margins are crucial.
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Whether you’re looking for more information about our fast, in-memory database, or to discover our latest insights, case studies, video content and blogs and to help guide you into the future of data.