Medion and Exasol

Helping MEDION become a data-driven organization

MEDION prides itself on offering customers attractive design and high-end technology at a fair price – producing an aesthetically pleasing range of notebooks, PCs, monitors, smartphones and tablets. And in recent years, they have continued to add more digital products and services to their product line. This makes data analytics and data warehousing crucial for their core business.


It became more difficult to manage the massive data volumes in Excel and the quality of the analysis wasn’t as fast or predictive as needed


Areto Consulting supported Medion to select our analytics database having investigated solutions regarding business intelligence, data warehousing and science


Exasol has democratized the use of data and the increased automation has freed employees from hours of laborious admin

We’re well on our journey to becoming fully data-driven and now we feel confident that we have the right database to help us every step of the way. The sky’s the limit, really.

Dr. Matthias Meyer-Pundsack Director IT at MEDION
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months to fully implement database (huge number of systems to connect)


MEDION is Germany’s leading manufacturer of consumer electronics and supplier of digital services for everyone. Its product range covers smart multimedia products, telecommunication services and electronic accessories. The company was founded in 1983 and since 2011, MEDION has been part of the international Lenovo Group, the biggest supplier for PCs worldwide. The company employs 1.043 people, and they have their headquarters in Essen.

  • Industry Industry
  • Application Data Warehouse Modernization
  • Database Exasol
Case study background details

The journey

You can use our analytics database with our private cloud, any public cloud, on premises – or as part of a hybrid deployment.

The challenge

Like many growing companies, MEDION have to manage data and their data warehousing across a wide variety of systems, like SAP, ERP and multiple CRMs. Before they started using our database, all their data analytics were done in Excel. But, over time, it became more difficult to manage the massive data amounts. Not only that, the quality of the analysis wasn’t as fast or predictive as they needed.

“As we expanded our portfolio of digital products, we become more and more dependent on the quality of our data and data warehousing. So we were on the lookout for a high performing and scalable solution to manage that,”said Dr. Matthias Meyer-Pundsack, Director IT at MEDION.

The solution

Dr. Meyer-Pundsack and his team brought in Areto Consulting to investigate the best options, focusing on business intelligence, data warehousing and science. Having reviewed the results, it quickly became apparently to MEDION that our database was the best option.

“It was really easy to integrate it with our IT systems, and unbelievable value considering the power and speed of the analytics it enables us to do”, said Dr. Meyer-Pundsack. “The fact that Exasol have dedicated so much time to create a database that’s specifically designed to work with the future of data analytics really appealed to us too. They’ve literally thought of everything.”

Within six months, they had fully implemented our database into their infrastructure – and it was a pretty remarkable turn-around given the amount of different systems that needed to be connected.

The benefits for Medion

Fast analysis means better decision making – and invaluable time savings

Using our database has meant that MEDION can now get much deeper insights from their existing data.

“Directly after the launch, we gained loads of new insights into the quality of our data. So we were able to use this as an invaluable opportunity to get our house in order and optimize our core processes,” said Dr. Meyer-Pundsack.

MEDION can now create reports and get powerful insights much quicker than ever before. This means that it’s revolutionized the speed in which they can make business critical decisions. For example, as well as their customer-centered data, they’re also able to get an up-to-date and complete picture of all aspects of their business.

“The speed we can get access to timely data is truly phenomenal,” said Dr. Meyer-Pundsack.

Within the organization, the employees use different data analytics and reporting tools – which is now all powered by the same database. It’s democratized the use of data and empowered them to push the boundaries of what’s possible with their reporting. And the increased automation has freed them from hours of laborious admin.

“Within the IT department we’ve definitely noticed that we now have a lot more time to focus on the important stuff,” said Dr. Meyer-Pundsack.

The future

Laying the foundations to becoming a data-driven organization The success of MEDION demonstrates how something as simple as choosing the right analytical database can really have a positive impact across the whole organization. Now the foundations are in place, MEDION’s IT team are currently focused on doing more as they continue to build on their fast and scalable data analytics platform. The goal is to build up the functionalities of ETL processes and to standardize and automatize as many processes as possible.

“We’re well on our journey to becoming fully data-driven and now we feel confident that we have the right database to help us every step of the way. The sky’s the limit, really,” said Dr. Meyer-Pundsack.

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