Zalando is the rising star in the world of e-commerce. Back in 2008, the sale of footwear and clothing across the web was hard to imagine. Yet, since then Zalando has managed to provide online access to fashionwear for more than 14 million customers across Europe. The online retailer, who recently went public, now offers customers the chance to purchase more than 150,000 products from about 1,500 brands in 15 European countries with ease – whether on a PC, tablet or smartphone – anywhere and at any time. But an increase in orders and in the various fashion lines available means more and more data being generated more quickly.
In order to streamline transactions with customers, merchants and logistic companies, Zalando needs standardized processes and consistent data on products, inventories, orders, customers and deliveries. Therefore, the analytic in-memory database EXASOL has been implemented as a fundamental part of the company’s data warehouse system in order to support the order process and to ensure that Zalando’s customers benefit from optimal availability of products and apparel.