Definition of Web Analytics

What does is it mean and how is it used

What is Web Analytics? 

Web Analytics is the measurement, compilation, analysis and reporting of web data, such as analyzing web server logs and monitoring website visitor behaviour (click analytics). It is used as a tool for business and market research as well as assessing and improving the effectiveness of a website.

Why use Web Analytics?

It helps you analyze how your websites are performing and how customers and visitors interact with them.

Latest Web Analytics Insights

The latest retail insights you need to know for your data strategy

The “end-to-end journey” of retail customers provides opportunities for high-quality data collection at every touch points of the stages. Utilize your data to identify, anticipate, and execute on market and customer opportunities.

Read more on data analytics in retail >

The World’s Fastest In-Memory Analytic Database

Exasol’s fast in-memory database set a performance record in the TPC-H benchmark for clustered, decision support databases, and extended these performance and price/performance records over the years.

Read more on the fastest in-memory database >

Analytics on Big Data - Use Case

Exasol makes big data analytics easy and helps you gain valuable insights to drive your business forward. Utilize a cost-effective, easily-implemented solution that allows your team to regain agility and focus on their actual business.

Read how Exasol makes data analytics easy >

Interested in learning more?

Whether you’re looking for more information about our fast, in-memory database, or to discover our latest insights, case studies, video content and blogs and to help guide you into the future of data.