Case Study

Webtrekk

Bringing data together to enable advanced marketing analytics

Marketing analytics expert Webtrekk offers a solution that allows its customers to deliver comprehensive marketing automation, which is made possible by accessing large data volumes.

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With Exasol, we have found a powerful system that not only offers incredible speed, but also offers high levels of scalability, is easy to maintain and is backed up by fantastic support.

Norman Wahnschaff, CTO at Webtrekk
Industry
Services
Application
Heat maps
Usage analytics
Web Analytics: Ad-Clicks/Ad-Impressions
Database
Exasol
MySQL
BI Tool
Own application
ETL Tool
Custom ETL tool

The Challenge

  • Webtrekk handles raw data in various formats, which must be analyzed
  • Data generated by CRM and retargeting tools, as well as from call center systems, must be analyzed together at the same time
  • Temporary traffic peaks cause large volumes of data and these must be analyzed quickly enough that they do not have an adverse effect on the time it takes for other queries to run

The Solution

  • Exasol offers incredible speed, excellent scalability and is easy to maintain
  • Exasol is backed up with fantastic support
  • Webtrekk found that they could save costs and time by using Exasol

Proven Benefits

  • Webtrekk now produces highly detailed analyses using raw data
  • Ad hoc reports and real-time analyses on all marketing automation and web analytics tools can be run at any time
  • Merging such meaningful data together affords a whole new perspective on analytics for marketing and sales alike