Case Study


Exasol handles 15x data growth in real-time ad campaigns for myThings

myThings’ data-driven online advertising solution aims to increase click and conversion rates by more than 150%. To achieve this, myThings offers its customers tailored retargeting campaigns based on insights gained by analyzing data using the analytical in-memory database Exasol.

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Exasol delivered unrivalled performance and top notch advice. Their team is highly professional, and you quickly realize that everyone is having fun doing their job.

Ofer Ohana, Business Intelligence Team Leader at myThings
Retail & E-Commerce
BI Tool
Own application
ETL Tool
Custom ETL tool

The Challenge

  • Support analyzing data from larger numbers of users in the future
  • Solution that would be suited to the company’s current and future requirements, considering the significant growth that myThings is experiencing
  • Tremendous data growth that pushed the previous solution to the limit

The Solution

  • The key feature was maximum scalability – an offering that, in the long term, would be able to keep up with the rapid growth of consumer data
  • Ability to save long-term historical data for extended periods of time
  • Unrivalled performance paired with fantastic service

Proven Benefits

  • By identifiying relevant data quickly, the company improves its competitiveness and the performance it delivers to its customers
  • With the ability to apply complex data science methodologies, they can analyze and determine audiences’ interests and affinities
  • Increasing the quality and relevance of advertising generated in real time
  • Basket analysis, performance monitoring and reporting are available in real time