Case Study

King

Using analytics to deliver the best gaming experience at King

To analyze the data and acting on evidence generated by 1.5 billion game plays per day, King uses a combination of open source Hadoop and the fastest in-memory analytic database in the world, Exasol’s scalable, self-tuning database.

Download success story

 

Exasol has solved problems for us that were previously deemed too difficult. The investment has rapidly paid off and delivered value to our business. Our users get answers to their business queries in a fraction of the time it took previously.

Andy Done, Data Platform Lead at King
Industry
Gaming
Application
Gaming analytics
Database
Exasol
Hadoop
InfiniDB
BI Tool
Looker
Qlik
ETL Tool
Apache Kafka
Own application

The Challenge

  • Striking the right balance between making games fun while also making them challenging to players
  • Understanding how, when and why players make in-game purchases
  • Overcoming the limitations of Hadoop as an open-source solution for data management and analytics

The solution

  • An analytic database that works seamlessly with Hadoop-based data
  • A solution that enables fast data analytics by offering high performance as well as linear scalability
  • A self-optimizing database that offers a low TCO

Proven benefits

  • Self-optimizing analytic database helps keep the focus on gaming
  • Queries that used to take hours now run in seconds
  • Business insights are available at the right time
  • Flexible solution means staying responsive to rapidly changing business
    requirements