Case Study


Using analytics at the granular level to improve the online shopping experience and create long-term customers

econda offers a complete solution for data-driven and customer-focused e-commerce and digital relationship management. The solution is powered by the in-memory database Exasol.

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Complex analytic jobs need to run in less than a minute. Using the in-memory database by Exasol, we can now make our analytic workloads run up to 100 times faster than before.

Dr. Philipp Sorg, Data Mining Manager at econda
Campaign management
Click-through analytics
Heat maps
Range optimization
BI Tool
Own application
ETL Tool

The Challenge

  • Fast raw data analysis with complete flexibility
  • Systems scalability
  • Low administrative effort

The solution

  • The tendency for processing data increases with the availability of 13 terabytes or more of raw data each month
  • Speed and maximum flexibility analyses
  • Systems scalability, low administrative effort and extensive support

Proven benefits

  • Recording the movement of customers to the website
  • Comprehensive research about customers
  • Minute-by-minute precision of monitoring online services
  • High-end tracking technology with a wide range of functions, intuitive configuration and ease of activation