Case Study

econda

Using analytics at the granular level to improve the online shopping experience and create long-term customers

econda offers a complete solution for data-driven and customer-focused e-commerce and digital relationship management. The solution is powered by the in-memory database Exasol.

Download success story

 

Complex analytic jobs need to run in less than a minute. Using the in-memory database by Exasol, we can now make our analytic workloads run up to 100 times faster than before.

Dr. Philipp Sorg, Data Mining Manager at econda
Industry
Services
Application
Campaign management
Click-through analytics
Heat maps
Range optimization
Database
Exasol
MySQL
BI Tool
Own application
ETL Tool

The Challenge

  • Fast raw data analysis with complete flexibility
  • Systems scalability
  • Low administrative effort

The solution

  • The tendency for processing data increases with the availability of 13 terabytes or more of raw data each month
  • Speed and maximum flexibility analyses
  • Systems scalability, low administrative effort and extensive support

Proven benefits

  • Recording the movement of customers to the website
  • Comprehensive research about customers
  • Minute-by-minute precision of monitoring online services
  • High-end tracking technology with a wide range of functions, intuitive configuration and ease of activation