Exasol’s analytics database powers flaconi’s data-driven business
London, UK, 16th April 2020 – flaconi, one of Germany’s leading online beauty retailers, will be relying on Exasol as their in-memory analytics database going forward. The high-performance, future-proof database is helping the innovative online beauty shop to secure competitive advantages in a fiercely contested market, scale huge growth and adjust quickly to changing business sectors. flaconi has deployed the Exasol database completely in the Cloud with Amazon Web Services (AWS). flaconi uses Tableau to visualize the data.
flaconi, which is part of ProSiebenSat.1 Media SE, offers a comprehensive range of fragrances, skincare and hair care products, make-up, natural cosmetics and accessories in its online shop. With over 720 brands and 45,000 products, flaconi boasts a wider variety of products than any other online beauty pure player in Germany. Flaconi’s goal is to be the most innovative and customer-friendly online beauty retailer in Europe. Since it was founded in 2011, flaconi has been consistently pursuing a data-driven approach. With the migration to Exasol’s analytics database, the company is laying scalable and high-performing foundations for data growth in the coming years.
“No other industry can claim such a focus on data as e-commerce. It is the basis of all our day-to-day decisions. In Exasol, we have found a powerful and scalable analytic database that supports our business,” says Martin Nguyen, Director of Strategy, Data and Analytics at flaconi.
Exasol’s database will enable flaconi teams to make better informed decisions faster by delivering data in the right format at the right time. The plan is to optimize the customer experience in the long-term using products supported by data science or machine learning, such as the recommendation engine, as well as product forecasting and pricing models. In addition, the self-service BI and an in-house data university enable employees to access existing data as required, use it as a basis for decisions and find even better ways to process it.
“Exasol has become our key tool,” adds Martin Nguyen. “Everything we do is powered by the database. We have seen a significant improvement in performance: now we get our reports early each morning. Previously, we had to wait until around midday. We have become very agile thanks to Exasol. In addition, we spend hardly any time on database administration – this used to take up a lot of time.”
Carla Gutierrez, Global PR Manager at Exasol
flaconi is the biggest online pure player for beauty products in Germany. The online store’s comprehensive portfolio comprises over 720 international brands and 45,000 products. With categories such as perfume, grooming products, make-up, hair care and accessories, flaconi covers all segments ranging from pharmacy products and natural cosmetics to premium products. flaconi was founded in 2011 and its head office is based in Berlin-Charlottenburg. Its logistics centre in the outskirts of Berlin employs over 450 people. With the flaconi shop in the historic Tuteur Haus in Berlin-Mitte, flaconi also has a high street presence and offers its customers a select range of niche and premium brands as well as an on-site hair salon. The online shop has won numerous awards and is available in Austria and Poland as well as in Germany.
Exasol is the analytics database. Its high-performance in-memory analytics database gives organizations the power to transform how they work with data, on-premises, in the cloud or both – and turn it into value faster, easier and more cost effectively than ever before.
To learn more about Exasol please visit www.exasol.com