Exasol appoints Ravinder Romanay as new Global Head of Partners and Alliances

15 Nov 2017 | Share

London, UK – 15 November 2017: Exasol, the provider of the world’s fastest in-memory analytic database, today announced that Ravinder Romanay has been appointed as its new Global Head of Partners and Alliances. With partner growth at the centre of its plans, Ravinder joins Exasol to deliver the company’s worldwide channel strategy – building and continuing to develop the entire partner ecosystem across VARs, consulting, system integrators and technology alliances. It is the second major leadership appointment for Exasol in the last month as it continues its rapid business and channel growth worldwide.

Ravinder joins Exasol to unlock new channel opportunities and expand its partner reach. Building on the company’s presence in 15 countries – all supported by partner relationships – Exasol is eyeing significant growth of its geographical footprint, as well as widening its presence across all market segments.

Before joining Exasol, Ravinder lead the EMEA partner development activities at self-service data visualisation specialist Qlik. She played a strategic role in developing strategic partnerships with the System Integrators. Before, she spent 12 years with IBM Software Group, where she built and developed partnerships with organisations including Capgemini, Deloitte, Computacenter, Infosys & Cognizant.

An experienced alliances and sales leader, with particular focus on strategy, business development, and programmes for resellers, system integrators and management consultants, Ravinder will support Exasol in developing strategies to enter these new markets. This includes recruiting and on-boarding new best-in-class partners and building an engaging, intuitive partner programme.

The new partner programme will focus on recruiting new partners and make sure they are enabled (Sales, Marketing, Technical). It will give resellers and vendors everything they need to become experts when selling and integrating Exasol’s database platform on-premise or in the cloud. It will support partners at every step in the sales transaction process, as well as be a hub for marketing and other resources to support the Exasol partner ecosystem and help jointly target local markets. The partner programme will provide added-value by qualifying participants as certified Exasol partners, helping them grow their business opportunities by affirming their status as trusted advisors.

“The channel is at the heart of Exasol’s business and the core of our Global expansion. Moreover, partners are an essential part of our go-to-market strategy. They are trusted advisors that have unparalleled access to every part of the customer’s business,” said Ravinder. “We will grow Exasol’s new and enhanced partner strategy to bolster the volume and choice of local partners in each marketplace. With Exasol as a hub supporting the channel, we are perfectly equipped to enable sales growth and opportunities for partners.”

Ravinder is also passionate about developing the next generation of partner managers and is in the process of developing a partner academy at Exasol. This will coach and develop current and prospective managers, providing them with all the essentials to build and maintain new partner relationships.

Aaron Auld, CEO at Exasol, added: “Amid the growth that Exasol is experiencing and with our expansion globally, it was imperative to have a highly-experienced leader like Ravinder at the helm of our international partner activities. We are excited about the opportunities she will bring to Exasol as she sets about implementing our new partner strategy over the coming months. Ravinder’s background and experience in the channel are key assets that will benefit our current and prospective partners, and we look forward to growing our worldwide partner community even further afield.”

Exasol’s new partner programme will launch in early 2018.


For more information about Exasol’s partner ecosystem and how to participate, visit www.exasol.com/en/partners/

For photography and/or an interview with Ravinder Romanay or Aaron Auld, Exasol’s CEO, please contact:


+44 (0) 20 8819 3170

+44 07545 088630