New partnership strategy and staff hires facilitate new market entries, increased visibility and creates new sales opportunities in the European market and abroad
Nuremberg, 7 December 2016 – EXASOL, provider of the world’s fastest and most cost-effective in-memory analytic database, continues to expand the size and scope of its partner network. Among the milestones of this expansion was the hire of Christian Langmayr as partner manager who has been responsible for building out a more global and diverse partner network for EXASOL. Moreover, to build on this success, EXASOL has strengthened its partner team with Eva Murray, who has joined the company as partner enablement manager and Tableau evangelist, and Carsten Weidmann, who has joined as technical alliance manager and expert. Launched this year, the new partner sales approach has already proven successful: In 2016 alone, EXASOL has trained more than 100 professionals and doubled the amount of certified EXASOL sales partners. Currently, the EXASOL partner network is comprised of 22 partners in Germany and 28 internationally. Furthermore, to support the new partner sales approach, the company is holding its first international partner enablement training in Nuremberg from 7-9 December 2016 which will see over 40 partners come together to network and learn more about how to be successful with EXASOL’s in-memory analytic database solution.
Adding value for partners
EXASOL’s partner program is aimed at reseller, consulting and software partners, as well as OEM and technology firms with 50+ employees, that have an own in-house sales team and want to become a database reseller or integrator. Alongside an attractive pricing and licensing model, partner organizations will profit from several key advantages, including:
- Access to EXASOL marketing
- Support in generating leads and access to EXASOL sales teams that support them in their key market or niche
- Access product development information
- Support during PoCs as well as in the pre-sales and post-sales process
- Access to the new EXASOL partner portal
The partner portal serves as a forum where partners can share knowhow and experience with other members within the EXASOL partner community. It contains a large range of EXASOL marketing collateral, training materials and content for self-education. As a result, educational content is made available that supports training events and courses that are run regularly.
Aaron Auld, CEO of EXASOL explains: “A partnership with EXASOL allows partners to enrich their product portfolio with complementary solutions and ultimately profit from the best of both worlds of traditional BI solutions and the Big Data ecosystem. Alongside OEM and technology partners, who want to use EXASOL to refine their ETL offerings or accelerate their data visualizations, a partnership relationship with EXASOL is especially attractive for sales and consulting businesses that currently offer Oracle, Microsoft or Hadoop solutions and that are looking to complement their offering with a high performance in-memory analytics solution.”
EXASOL builds out sales team with new experts
To support its channel and partner activities, EXASOL has recently hired a new set of experts. Among them are Eva Murray, strategic partner enablement & Tableau evangelist, as well as Carsten Weidmann, technical alliance manager and expert.
Eva Murray joins EXASOL from Tridant Pty Ltd in Australia where she worked as a senior consultant for Tableau-related matters. With extensive Tableau knowhow, Eva develops EXASOL’s Tableau strategy and is in charge of the Tableau part of EXASOL’s solution stack known as “EAT” which consists of EXASOL, Alteryx and Tableau.
Carsten Weidmann, formerly head of pre-sales at EXASOL, returns after a three year hiatus in which he co-founded me2any AG and worked as an account executive in the technology solutions department at Miller Heiman Group. As technical alliance manager and expert, he works with partners to support them in deploying EXASOL to maximize the success of their applications through integrating the in-memory analytic database.