After a Momentous 2014, EXASOL Eyes Continued Growth in Big Data Analytics for 2015

29 Jan 2015 | Share

Continued customer growth and expansion in key markets reinforces EXASOL’s strategy in 2015 by helping organizations to analyze growing data volumes at unprecedented speeds to meet business goals

Nuremberg, Germany – January 29, 2015 – EXASOL, the provider of EXASolution, the world’s most powerful engine for analytics and data warehousing according to the most recent TPC-H benchmark, today announced it has grown strongly in 2014 and is on track to deliver continued growth in 2015.

Customer Momentum

In 2014 EXASOL saw significant expansion of its customer base — nearly doubling the number of customers from 42 to 80 companies in 12 countries around the world. Key customer wins include:

  • Badoo , the world’s largest and fastest growing social network for meeting new people – new customer
  • CTS EVENTIM, the market leader for the entertainment ticketing industry in Europe – new customer
  • Digital Alchemy, Asia Pacific’s leading database marketing services provider – first Australian customer
  • Dailyme, a leader in personalized news – new customer
  • GfK, Germany’s largest market research institute – existing customer that significantly expanded relationship
  • Grupo Contax, a leader in contact centers in Latin America and one of the world’s largest BPOs – new customer
  • Fresenius Netcare, an IT service provider – new customer
  • Sensalytics, a provider of analytics tools for brick and mortar retailers – new customer
  • Wunderdata, the easiest business intelligence tool for online shops – new customer

EXASOL also built upon its existing strategic partnership with Dell, announcing at Dell World 2014 the milestone of more than 1,000 Dell PowerEdge servers sold as an EXASolution appliance.

Increasingly, businesses are turning to data to help predict industry trends, drive growth and make better business decisions. EXASOL is designed and built to provide data-driven companies with the required analytical strength. Performance, efficiency and ease of use are key to help customers make quicker and more sound business decisions. By selecting EXASOL, customers are able to improve business operations, accelerate customer acquisition rates and strengthen customer relationships.

Breaking Records…Again!

Extending its claim as the fastest in-memory database in the world, EXASOL broke even more records for the Transaction Processing Performance Council’s Industry standard TPC-H benchmark. EXASOL now leads in all categories from 100GB to 100TB data sizes. EXASOL is the only database company to ever benchmark an in-memory system at 100TB, delivering not only a 140 times performance increase but also a massive average 66 percent cost savings on a cost per performance basis over the nearest competitor. These results demonstrate EXASOL’s speed, scalability and cost/performance, which have consistently dominated the TPC-H benchmarks since 2008.

Product Releases

The latest release of EXASolution Version 5 in June of 2014 provided even better performance and a completely new in-database analytic tool called Skyline to enable "Preference Analytics." Preference Analytics help remove subjective elements from the analysis process, giving businesses greater confidence in query findings, predictive analytics and enabling better, more agile decision-making.

Additionally, the company announced the availability of the EXASolution Community Edition, a free to download version of the most powerful engine for analytics and data warehousing.

Key Senior Management Appointment

With the belief of hiring people whose passion drives the success of its company, EXASOL announced this month the hire of new Chief Marketing Officer, Sean Jackson. Sean brings a wealth of industry experience to EXASOL after most recently serving as marketing director of EMEA at Actian and also, previously, marketing director at Kognitio. Sean will focus on the company’s marketing strategy to help grow EXASOL to a truly global player in analytics and data management.

“EXASOL proved not only analytical strength but market relevance last year through key customer wins and significant growth. In 2015, EXASOL will continue to evolve by working closely with its customers and becoming one of the leading companies for in-memory database technology,” said Aaron Auld, CEO, EXASOL.

About the TPC-H benchmarks

The TPC-H benchmark is a performance test of the TPC, a non-profit corporation founded to define database benchmarks and to disseminate objective, verifiable performance data to the industry. The TPC-H benchmark is a decision support benchmark; it consists of a suite of business oriented ad-hoc queries and concurrent data modifications. The queries and the data populating the database have been chosen to have broad industry-wide relevance. This benchmark illustrates decision support systems that examine large volumes of data, execute queries with a high degree of complexity, and give answers to critical business questions.


EXASOL is passionate about helping companies to run their businesses smarter and drive profit by analyzing data and information at unprecedented speeds. The company develops the world’s fastest database for analytics and data warehousing, EXASolution, and offers first-class know-how and expertise in data insight and analytics. The in-memory analytic database is the first database to combine in-memory, columnar compression and massively parallel processing, and is proven to be the world’s FASTEST, topping the list in the TPC-H Benchmark tests for performance. Companies that depend on EXASolution to analyze their data in real-time include Adidas Group, GfK, IMS Health, King, Olympus, myThings, Sony Music and Xing. Follow EXASOL on Twitter at @EXASOLAG.

About Dell

Dell Inc. listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit To learn more about Dell OEM Solutions, visit

UK Press Contact
Laurena McKenna or Claire Williamson exasol(at) 07775 620 232

US Press Contact
Katie Halloran
exasolPR(at) 415-591-8459

Germany Press Contact
Grit Lange
presse(at) 911.23 99 1 309