Emetriq: Intelligent Retargeting of E-Commerce Sites in Record Time
Originally, Emetriq had a separate My SQL database for each of their customers with which events were entered and processed. This warranted optimal performance. However, it involved high administrative effort. Aggregates had to be created laboriously. In the medium term, this system could not keep up with the growing demands.
In November 2010 the production system was switched over to the in-memory database Exasol including a smooth connection of the existing ETL and analysis tools. The new database forms the basis for a forward-thinking solution that grows with the volume of data to be analyzed.
xplosion interactive customers benefit from tailor-made retargeting
Real time data mining thanks to the high performance Exasol database