Netzeffekt Success Story

03 Oct 2017 | Share

High performance analytics that boosts online marketing performance

Big data and analytics continue to gain momentum in all aspects of business. Consequently, more and more companies are adopting a data-driven approach, putting data at the heart of their business. netzeffekt GmbH is one of these data driven companies.

Founded in 2012 and part of the Jung von Matt group, the performance marketing agency offers its clients services such SEA, SEO, affiliate marketing and performance display advertising, enabling them to generate new leads and win new customers.

Takeaways from this Case Study

The Challenge

The variety of data sources and data volumes has grown over time; increasing amounts of data from tool APIs (such as Facebook, YouTube etc.) are being added to data from netzeffekt’s own tracking system called nfxTrack

With such large amounts of data, analysis was slow and resource-intensive, requiring significant amounts of overhead

Tableau extracts could not be easily processed

The Solution

netzeffekt looked for a solution that delivered high performance and also supported data visualizations using Tableau

Fast query speeds in aggregated functions, performance grouping and chain analysis that also supported bulk loading and offered an integrated scripting engine

Performance, scalability, versatility

Integrated R plugin

German-based support

Proven benefits

BI analytics is now an integral part of its product and services range, which includes SEO, SEA and real-time advertising

As netzeffekt can use significantly larger data sets, measuring campaign impact is now much more granular than before

Adding Exasol to Tableau as a data source is as simple as a selecting a menu option in Tableau