Exasol handles 15x data growth in real-time ad campaigns for myThings
Consumers visit websites for different reasons looking for different products and services. But around 96% of them leave without actually buying or booking anything.
To rekindle the interest of these anonymous users, marketers use dynamic banners with customized product recommendations that are advertised on other sites.
This is the principle that myThings, a programmatic ad solutions provider for large eCommerce brands, calls “dynamic personalized retargeting”.