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Change the game: How the sports industry can go
further with data analytics

How the sports industry can go further with data analytics

Data analytics has become central to the work of leading football clubs at a Champions League and national league level. As the ‘big players’ increase their use of data analysis and data science to recruit the best talent and boost their competitive advantage, the clubs that shun analytics are at risk of being left behind.

This paper looks at why data and information are essential for competing with the best and describes how clubs and teams at any level can harness analytics for their benefit.

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