Data strategy and customer loyalty in financial services
Your data strategy holds the secret to customer loyalty in financial services, Exasol survey finds.
The primary quantitative research underpinning this report was conducted in September 2019 by Sapio Research. The survey was conducted among 457 senior level FSI workers and decision makers makers across Germany, Austria, Switzerland, the US and the UK – allworking in organizations which are focused on improving customer loyalty with their data and analytics technologies
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