Case Study


From online retailer to platform:
how Otto is on the road to becoming a data-driven company



How Otto cut TCO and boosted performance

As the second largest online retailer in Germany, Otto needed a stable yet quick way of providing its reporting tool with the data required to further personalize the customer experience.

This best practice case study shows how Otto achieved:

  • Cutting its costs in half
  • Exceptional analytics performance
  • Scaling to manage >1,000 data users
  • Integrating data analytics reporting with a number of different programming languages

Read the full story now with a perspective from Andreas Bonet, Product Owner at Otto.

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