Badoo, the global dating app used by hundreds of millions, finds a match in Exasol for data analytics
Badoo, one of the world’s largest dating apps, allows people to chat, share interests, match with others, as well as upload photos and videos.
At its heart, Badoo is a data-led business. Everything it does is based on data, which gives it the edge on its rivals. Analyzing data goes beyond just generating matches between potential partners, it extends into every department, including customer retention, and underpins extensive A-B testing of new features.