Badoo Success Story

11 Oct 2018 | Share

Badoo, the global dating app used by hundreds of millions, finds a match in Exasol for data analytics

Badoo, one of the world’s largest dating apps, allows people to chat, share interests, match with others, as well as upload photos and videos.

At its heart, Badoo is a data-led business. Everything it does is based on data, which gives it the edge on its rivals. Analyzing data goes beyond just generating matches between potential partners, it extends into every department, including customer retention, and underpins extensive A-B testing of new features.

Takeaways from this success story

The Challenge

As a result of a largely positive user reception, Badoo grew so immensely that the existing infrastructure reached its limits.

The existing database did not scale accordingly to the amount that data multiplied.

Therefore, the database was in danger of coming to a complete standstill.

The Solution

Badoo decided to reevaluate its entire software base: for every segment of the infrastructure, Badoo was looking for the specialist who would meet its high demands.

It defined several metrics (performance, security, etc.) to compare analytical databases from multiple vendors. Exasol succeeded in meeting almost all the criteria better than its competitors.

Badoo collaborated with Exasol’s team in developing features to make the product even better.

 

Proven Benefit

Extremely easy administration and very low maintenance.

Through Exasol, Badoo receives real-time feedback when setting up A/B tests: when the tests are defined, the database tells you if there is an overlap and how big it is–which can scale up to the millions. That gives Badoo room to maneuver.

Upgrades can be done without delays, so the quality assurance cycle has been accelerated.