Wooga made its name in the field of mobile gaming with games like Diamond Dash and Jelly Splash. With data accrued through the activities of more than 50 million players every month, the company knows that it has large volumes of valuable information that it can use to improve its games.
Developers need to sustain a player’s interest, which involves sophisticated statistical analysis of various performance and user-behaviour metrics
Exasol allows queries to be made at any time and are carried out independent of a central controlling department
Exasol has accelerated Wooga’s analysis, depending on its nature and scope, by a factor of 80 to 100
If you have the choice between waiting several hours for analysis or obtaining results immediately, the decision is easy.
of records evaluated daily
players every month
Loading...Loading...In-memory databases and video game design don’t often come to mind at the same time. But in the increasingly popular mobile gaming industry, it’s a winning combination. Large numbers of users log into gaming sites several times a week to play. The games are usually free, and manufacturers earn their revenue through optional in-game purchases – the better known and more successful a game is, the more game developers can earn.
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Developers face a major challenge: to generate revenue over a long period, they need to sustain a player’s interest – people need to keep enjoying the game. This can be achieved through sophisticated statistical analysis of various performance and user-behaviour metrics. Wooga, a Berlin-based game developer, uses Exasol, an Loading...Loading...in-memory database, to do just that.
Speed was not the only important selection criteria – so was the ability for various teams to work at the same time. At Wooga, each development team works completely independently and has its own data containers and associated analysts. During their daily work, different teams submit numerous queries simultaneously without individual teams noticing performance dips in the query speed. With Exasol, queries can be made at any time and are carried out independent of a central controlling department. The results then flow immediately into the development of games.
The benefits for Wooga
Long before new games go to market, game developers analyse this data to successfully design each new game. “Even during the design phase, we make our decisions based on fact-oriented evaluation,” explains Markus Steinkamp, head of business intelligence at Wooga. “With Exasol’s analytical database, we can perform design analysis and evaluate data starting at the prototyping and development phases.” And it’s not just in Wooga’s development phase that Exasol – which can be deployed in the cloud or as a pre-configured software and hardware appliance – is involved. After go-live, teams need to evaluate the extensive, time-critical user data that is vital to long-term success.
“If you have the choice between waiting several hours for analysis or obtaining results immediately, the decision is easy. Using Exasol has accelerated our analysis, depending on its nature and scope, by a factor of 80 to 100,” said Steinkamp.
Knowing what matters
Overall, the full-service solution offers Wooga a holistic and agile option to analyse and store all accumulated data – for each game and across teams from the marketing department. Individual analysts and the developer groups evaluate billions of records daily. And only now has it become possible for them to analyse several months of data at once. With this information, the teams can develop blockbuster games based on the wishes of the target audience, promising all players longer-lasting fun.
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