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Webtrekk GmbH is a high-quality provider of Web analysis. It focuses on online marketing, conversion-rate enhancement and behavioral targeting and supports enterprises in optimizing Websites and online shops. Apart from comprehensive campaign controlling with advertising administration, Webtrekk offers detailed SEO analyses and multivariate testing to optimize the content of Websites.

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With more than 50 years of industry experience IMS Health is the world’s leading provider of market intelligence to the pharmaceutical and healthcare industries. IMS offers leading-edge market intelligence products and services that are integral to clients’ day-to-day operations, including portfolio optimization capabilities; launch and brand management solutions; sales force effectiveness innovations; managed care and consumer health offerings; and consulting and services solutions that improve ROI and the delivery of quality healthcare worldwide.

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The KarstadtQuelle Group puts its trust in EXASOL since 2004 to administer and analyze its customer data. Each year, the company records about two billion customer contacts.

When analyzing data for sales and customer loyalty measures, EXASolution utilizes all the available potential. EXASOL speeded up analysis and selection functions to such an extent that it far exceeded KarstadtQuelle’s expectations. The Group was able to select “valuable” customers, optimize the sales approach and perceptibly improve the result.