The proportion of sales generated from digital channels is increasing steadily in just about all industries. Pure online vendors are still growing, but they are already facing tough predatory competition. Services offered over the Web and Web communities are also enjoying increasing popularity and successively optimizing their monetization. But who will do the best job of converting traffic at their site into sales?

It will be the vendor who not only has a very attractive offering, but also analyzes visitors most intelligently, generates productive knowledge from this and implements sales-increasing measures without delay. However, you often only have seconds to draw conclusions in Web business.

You need real-time analyses whose results can be converted into effective measures in a matter of seconds. But does your IT offer the performance to do that?

In combination with intelligent analysis tools, the high-speed database management system EXASolution gives you a lead in speed that enables far more complex real-time analyses.

• Advertising campaign or online shops: Track them continuously and comprehensively in real time

• Efficient shopping cart analysis: Reveal aborted purchases and the reasons for them

• Key performance indicators: Record the most important key figures for your website in one document