And they are increasingly online – because there are no closing times on the Web. So it’s no surprise that the Internet has now become a proven source of information for modern market and opinion research. Online panels are no longer a rarity, for example. In combination with traditional qualitative and quantitative market research methods, they supply a wide range of valuable data and information.

If you are a market research institute and you want to exploit the time and economic advantages of online research, you should rely from the beginning on technologies that offer you demonstrably greater speed (e.g. for real-time analyses). The high-speed database management system EXASolution offers you a degree of speed that allows you to cope with any task, no matter how challenging.

Get additional value added from online market research, for example:

• Right-time market research: Identify trends and moods in good time

• High return rates: Reduce your time in the field

• Faster analyses: Provide your customers with survey results sooner or offer them status reports in real time

• Fine granularity in conjoint analyses: Address your target group more precisely and efficiently