No other sector has to process as much raw data about its customers than the telecommunications companies. Marketing and service alone generate enormous volumes of data to be analysed throughout the customer cycle.
Using the EXASOL’s in-memory analytic database you will optimise all processes, such as user account management or billing processes, for example.
Furthermore, link the logistics and financial aspects of your network management and you will create integrated processes: from network planning to demand and stock planning right through to investment and project management.
- More profitable customer relationships
- More efficient network planning and management thanks to network lifecycle management
- Optimised distributor management
- Ongoing market overview for better decision making
- Multi-layer customer data analysis in real time
- Successful strategies
- Stronger offers, for example, web-based self-service
- Better management and control of the network
- Increased sales because of the greater focus on service
- In-depth analyses for measuring success
- Considerable time savings for typical standard analyses