More and more consumers are on the Internet, shopping online or networking with friends and relatives. The Internet has therefore become a key source of information for modern opinion and market research. Numbers taking part in online panels is growing all time and combined with classic qualitative and quantitative mafo-methods provide you with a broad range of valuable data and information.
The EXASOL’s in-memory analytic database offers you a degree of speed in which even complex and time-critical analysis of large volumes of data can be carried out within a minimal time window. Create new opportunities in market research with fine-granular analyses, data mining or value data analysis.
Use the time and economic benefits of online research and offer your customers daily analyses and trend forecasts, irrespective of the target markets and business sector.
“It was vital for IMS Health to have the opportunity to see for ourselves the performance of EXASOL’s in-memory analytic database during a quickly realised proof of concept.”
- Right-time market research: discover trends and opinions ahead of time
- High rates of return: reduce the time spent in the field
- Increased analysis speed: supply your customers with faster results to enquiries, or offer them status updates in real time
- Fine-granular analyses & conjoint analyses: talk to your target groups more precisely and effectively