EXASolution: SoQuero and m-pathy profit from data analysis in real time

New media companies are relying on the relational high-performance database from EXASOL

Nuremberg, 29th November, 2011 - EXASOL AG has won two new customers from the new media sector: SoQuero GmbH, the leading provider of innovative on-line marketing solutions, and m-pathy, a mouse-tracking specialist and user-experience service provider are relying on EXASolution's data warehouse management. 

The companies use in-memory technology that is based on high-performance databases, and conduct their data analyses in real time, thereby aligning their offers even more effectively according to the client's needs. The high performance capability and endless scalability of EXASolution secure the highest long-term flexibility for SoQuero and m-pathy while ensuring low investment and operational costs (TCO). Thus, sustainable competition advantages can be attained.

"Particularly for companies in the new media sector, where quick analyses and operative accuracy are extremely important, the advantages of EXASolution pay dividends," said Steffen Weissbarth, CEO of EXASOL AG. "We are happy that our product contributes to the success of SoQuero and m-pathy."

The portfolio of SoQuero GmbH includes search engine marketing, search engine advertising, product data marketing as well as controlling on-line cooperations and affiliate programs. The existing MySQL solution from SoQuero GmbH had reached its capacity limits as the volume of orders continually increased, and the IT department was faced with the challenge of establishing a new database management system. A recommendation turned their attention to the EXASolution relational database. Clients of SoQuero include the Best Western Hotels, BAUR, Coppenrath & Wiese and Mettler Toledo.

The mouse-tracking specialist m-pathy, operated by Dresdner seto GmbH, also relies on EXASolution. m-pathy employs EXASolution for its recently introduced UX-monitoring. It enables permanent measurement of user experience on websites. Indices collected via mouse tracking, such as cancellations, error messages or movement intensity, are linked to user evaluations of attractiveness and operability of on-line offers. "By recording all interaction data, such as mouse movements, clicks and scrolling, we accumulate a large volume of data while conducting m-pathy UX-monitoring. This volume of data must be readily available. The consistent high performance and the capability to conduct real time analyses were the decisive factors for choosing EXASolution," said Tobias Kroha, Managing Director. Among m-pathy's clients are ImmobilienScout24, AutoScout24, Postbank, SportScheck, HolidayCheck, Cyberport and wetter.com. 

EXASOL AG, with its head office in Nuremberg, develops and markets the high-performance database EXASolution, which is based on in-memory technology. It was designed especially for enterprise warehouse applications and business intelligence solutions. This allows very large amounts of data to be analysed and evaluated in the shortest amount of time. Thanks to the high performance and low administrative maintenance, EXASolution supports businesses not just with valuable decision-making fundamentals from their data, but also by reducing the total cost of ownership. In April of this year, EXASOL AG was distinguished by Gartner as a “Cool Vendor” for 2011 in the category of Data Management and Integration. The EXASolution 4.0 was used for the underlying benchmark test series.