EXASOL publishes Big Data Guide aimed at medium-sized businesses

Now available as a free download: A practical 5-step guide for choosing and implementing a big data analytics solution for small and medium-sized business

Nuremberg, 16 November 2016 – EXASOL, developer of the world’s fastest in-memory analytic database, today releases the free “Big Data Analytics Guide for Small and Medium-Sized Businesses (SMB): A five-step guide”. It provides detailed and in-depth guidelines on how to choose and implement the correct big data analytics solution for small and medium-sized businesses.

The themes of Big Data and data analytics are growing in importance for small and medium-sized businesses; SMBs can only benefit from running efficient data analytics to support their time-critical decision-making processes, which in turn deliver a significant competitive advantage to their business. Many business areas can profit from big data analytics solutions, but the benefits are especially large in sales, marketing, research & development (R&D), production and administration.

This guide provides SMBs with valuable information on how to recognize the best use cases for analytics in their organization as well as help them identify costs and benefits of big data analytics solutions. With over 50 medium-sized IT businesses as long-term customers, EXASOL has an in-depth and intrinsic understanding of SMBs' ecosystems, needs and requirements.

The free 5-step guide is available for download at: http://www.exasol.com/smb

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