EXASOL AG opens new subsidiary in the United Kingdom
The management of EXASOL AG are pushing ahead with globalisation of the company. A subsidiary has now been opened in the United Kingdom whose aim is to establish the analytical database EXASolution in English-speaking Europe.
Nuremberg, 16th of January 2014 – With immediate effect, EXASOL AG, manufacturer of the in-memory database EXASolution, is expanding its presence to include a subsidiary in the United Kingdom. The new subsidiary is located in London and will be responsible for marketing EXASolution and associated tools in Great Britain and Ireland as part of the broader expansion of EXASOL AG on an international basis.
EXASOL AG has already officially opened its subsidiary in Brazil and the USA. With a further office in London, market activity will be stepped up in English-speaking Europe. Customers who use high-performance data warehouse solutions will be targeted across a variety of application areas and sectors. “I am looking forward to being able to get involved with this major development in the months ahead,” Aaron Auld, CEO of EXASOL AG, explains. “With our third subsidiary we are opening up the international market and are demonstrating that we offer a successful analytical database management system for the most demanding of requirements.”
Guy Lipscombe, Managing Director of EXASOL UK and Ireland, is looking forward to the new opportunity: “UK companies are continually reviewing their BI and data warehouse capabilities in the face of new challenges. EXASolution is uniquely placed to enter the UK market as a mature in-memory database with a proven track record, when compared with alternatives.” This has been confirmed by King, the leading casual games company behind Candy Crush Saga, who were confirmed as the first UK customer in August. The company, headquartered in the UK, will use EXASolution primarily as an analytical platform alongside its existing Hadoop environment to analyse customer behaviour, gaming experience and enhance earnings growth.
About EXASOL AG
EXASOL AG is one of the leading manufacturers of analytical database systems. Its scaleable software “Made in Germany” can be found in the areas of data business, customer analytics, operational BI, advanced analytics and data warehousing. With their appliance and cloud solutions, EXASOL AG customers are able to make effective decisions and gain a significant competitive advantage.
The company was founded in Nuremberg in 2000 and has two subsidiaries in Brazil and the United Kingdom. Customers from around the world rely on the technologies from EXASOL AG. These include companies such as Cacau Show, King.com, XING, Sony Music, Olympus, media control, Zalando, IMS Health and Webtrekk.
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