Intelligent Retargeting of E-Commerce Sites in Record Time

Using EXASOL, xplosion interactive now has the data of all end-customers centrally available in a common data bank. Within seconds, analyses of the shopping basket, performance monitoring and reports are available.

  • About xplosion interactive

    About xplosion interactive

    Xplosion interactive GmbH from Hamburg isone of the leading suppliers of intelligent re-targeting solutions in the German speaking area. A team of more than 25 online marketing specialists develop innovative solutions for optimally dynamically personalised banner ad-vertisements in web shops. The customers of the company, which is part of the international Otto Group, include firms from the ecommerce, telecommunications, finance and tourism industries.

  • The initial situation

    The initial situation

    Originally, xplosion interactive had a separate My SQL database for each of their customers with which events were entered and processed. This warranted optimal performance. However, it involved high administrative effort. Aggregates had to be created laboriously. In the medium term, this system could not keep up with the growing demands.

  • The solution

    The solution

    In November 2010 the production system was switched over to the in-memory database EXASOL including a smooth connection of the existing ETL and analysis tools. The new database forms the basis for a forward-thinking solution that grows with the volume of data to be analyzed. By using EXASOL, xplosion interactive is now able to hold the data of all end-customers centrally in a shared database and generate analyses for the entire customer base.