Intelligent Retargeting of E-Commerce Sites in Record Time

Using EXASOL, xplosion interactive now has the data of all end-customers centrally available in a common data bank. Within seconds, analyses of the shopping basket, performance monitoring and reports are available.

  • The customer

    The customer

    The Hamburg company xplosion interactive was founded in 2008 and is one of the leading providers of intelligent retargeting solutions in German-speaking countries. A team of online marketing specialists develop innovative solutions for optimal, dynamically personalized banner advertisements in web shops.

  • The initial situation

    The initial situation

    Originally, xplosion interactive had a separate My SQL database for each of their customers with which events were entered and processed. This warranted optimal performance. However, it involved high administrative effort. Aggregates had to be created laboriously. In the medium term, this system could not keep up with the growing demands.

  • The solution

    The solution

    In November 2010 the production system was switched over to the in-memory database EXASOL including a smooth connection of the existing ETL and analysis tools. The new database forms the basis for a forward-thinking solution that grows with the volume of data to be analyzed. By using EXASOL, xplosion interactive is now able to hold the data of all end-customers centrally in a shared database and generate analyses for the entire customer base.