Intelligent Retargeting of E-Commerce Sites in Record Time

 

The customer

The Hamburg company xplosion interactive was founded in 2008 and is one of the leading providers of intelligent retargeting solutions in German-speaking countries. A team of online marketing specialists develop innovative solutions for optimal, dynamically personalised banner advertisements in web shops.

 

The initial situation

Originally, xplosion interactive had a separate My SQL database for each of their customers with which events were entered and processed. This warranted optimal performance. However, it involved high administrative effort. Aggregates had to be created laboriously. In the medium term, this system could not keep up with the growing demands.

 

The solution

In November 2010 the productive system was switched over to the in-memory database EXASOL including a smooth connection of the existing ETL and analysis tools.  The new database therefore forms the basis for a forward-thinking solution that grows with the volume of data to be analysed. By using EXASOL, xplosion interactive is now able to hold the data of all end customers centrally in a shared database and generate analyses for the entire customer base.

 

Interested?

Read the whole success story!

References
Accarda
adidas
ARZ
Atheon Analytics
Badoo
BIScience
Blue Yonder
BOKU
Cacau Show
CCV
COOP
Dataforce
datamobile
Digital Alchemy
Econda
Fyber
GfK Entertainment
Gruner + Jahr
IMS
King
Kreditech
Medion
myThings
Olympus
RatePAY
Semikron
sensalytics
Sony Music
Stayfriends
Turtle Entertainment
United Internet Dialog
Voest Alpine
Webtrekk
wefi
Wooga
Wunderdata
Xing
Xplosion
Zalando