Performance boost for data-driven start-up companies

The e-commerce and business intelligence specialist Wunderdata has developed a full-service solution for online retailers that automatically integrates data from a wide variety of sources. In order to prevail over well-established competitors, the young company relies on EXASOL’s cost-efficient, high-performance analytic database solution.

  • About Wunderdata

    About Wunderdata

    Software-as-a-Service (SaaS) solutions are highly popular with companies, especially when the software does not force them to invest a lot of time and money in IT infrastructure in order to use it. And start-up service provider, Wunderdata, knows all too well about the benefit of SaaS solutions: the e-commerce and business intelligence specialist has developed a full-service solution for online retailers that automatically integrates data from a wide variety of sources, such as the retailer’s database and Google Analytics. Data is pulled together and loaded into a fully functional data warehouse.

    Wunderdata customers can then access the information through dashboards, pivot tables and reports without having to figure out how to link the data together themselves. Complex analyses can be run at the push of a button and customer buying patterns detected and acted upon quickly, which in turn saves money and shortens the time to respond to activities. In order to prevail over well-established competitors, the young company relies on EXASOL‘s cost-efficient, high-performance analytic database solution.

    Industry:Services
    Application:Web Analytics: Ad-Clicks/Ad-Impressions
    Database:EXASOL, MySQL
    BI tool:Own application
    ETL ToolOwn application
  • Callenge

    Challenges

    • Complex queries placed too many demands on Wunderdata‘s previous database, so much so that testing new data models became impossible
    • ETL processes could no longer be prepared
    • Analyses had to be scheduled in advance
  • Solution

    Why EXASOL?

    • High performance, affordable database solution that offers low service-level costs
    • Long-term scalability
    • EXASOL's cloud-based start-up program enables Wunderdata to use the right solution to power its BI analytics offering
  • Benefit

    Benefits for Wunderdata

    • Back-end processes and data modeling have improved considerably at Wunderdata
    • Customers have also benefited from the improved front-end performance - all thanks to EXASOL
    • Wunderdata now gets more meaningful analytics by analyzing full sets of raw data - they also receive insights much faster than ever before
    • Now, customers can act fast and flexibly especially in the event of strong growth