Building blockbuster games using your database

At game developer Wooga individual analysts and the developer groups evaluate billions of records daily. And only now has it become possible for them to analyze several months of data at once. With this information, the teams can develop blockbuster games based on the wishes of the target audience, promising all players longer-lasting fun.

If you have the choice between waiting several hours for analysis or obtaining results immediately, the decision is easy.

Markus Steinkamp, Head of Business Intelligence at Wooga

  • About Wooga

    About Wooga

    Mobile games are usually free, and manufacturers earn their revenue through optional in-game purchases. But to generate revenue over a long period, developers need to sustain a player’s interest – people need to keep enjoying the game. This can be achieved through sophisticated statistical analysis of various performance and user-behavior metrics. Wooga, a Berlin-based game developer, uses the in-memory database EXASOL, to do just that.

    Industry:Media & Publishing
    Application:Scoring, Campaign management, Range optimization, Connection analytics
    BI tool:Own application
    ETL ToolOwn application
  • Challenge


    • Develop new mobile games based on player interest
    • Analyze large amounts of performance and user-behavior metrics as quickly as possible
    • Evaluate billions of records
  • Solution

    Why EXASOL?

    • Database engineered and architected to deliver lightning-fast analytic performance with no data limits
    • Linear scalability through a combination of in-memory technology, columnar compression and storage, and massively parallel processing
  • Benefit

    Benefits for Wooga

    • Analyze several months of data at once
    • Perform design analysis and evaluate data during prototyping and development
    • Make queries at any time with no performance dips in the speed
    • Accelerate analysis by up to 80 to 100 times faster