Wooga

Building blockbuster games using your database

Mobile games are usually free, and manufacturers earn their revenue through optional in-game purchases. But to generate revenue over a long period, developers need to sustain a player’s interest – people need to keep enjoying the game. This can be achieved through sophisticated statistical analysis of various performance and user-behaviour metrics. Wooga, a Berlin-based game developer, uses the in-memory database EXASOL, to do just that.

Challenges

  • Develop new mobile games based on player interest
     
  • Analyse large amounts of performance and user-behaviour metrics as quickly as possible
     
  • Evaluate billions of records

Why EXASOL?

  • Database engineered and architected to deliver lightning-fast analytic performance with no data limits
     
  • Linear scalability through a combination of in-memory technology, columnar compression and storage, and massively parallel processing

Benefits for Wooga

  • Analyse several months of data at once
     
  • Perform design analysis and evaluate data during prototyping and development
     
  • Make queries at any time with no performance dips in the speed
     
  • Accelerate analysis by up to 80 to 100 times faster

“If you have the choice between waiting several hours for analysis or obtaining results immediately, the decision is easy.”

Markus Steinkamp, Head of Business Intelligence at Wooga
References
Accarda
adidas
ARZ
Atheon Analytics
Badoo
BIScience
Blue Yonder
BOKU
Cacau Show
CCV
COOP
Dataforce
datamobile
Digital Alchemy
Econda
Fyber
GfK Entertainment
Gruner + Jahr
IMS
King
Kreditech
Medion
myThings
Olympus
RatePAY
Semikron
sensalytics
Sony Music
Stayfriends
Turtle Entertainment
United Internet Dialog
Voest Alpine
Webtrekk
wefi
Wooga
Wunderdata
Xing
Xplosion
Zalando