Using fast analytics and insights to boost retail sales

sensalytics aims to target and sell our analytical tools to the brick-and-mortar retailers. Using the analytical in-memory database EXASOL, the retail analytics specialist develops and markets the successful product sensalytics as a software-as-a-service solution

Every start-up operating in the field of analytics or big data can definitely benefit from EXASOL. We at sensalytics are incredibly grateful to EXASOL for being there to support us and the opportunity to use the in-memory database as a service.

Omar Tello, CEO at sensalytics

  • About sensalytics

    About sensalytics

    Web analytics tools are one of the must-haves for companies that want to innovate. These tools can tell you where visitors come from, the time they spent on each page or which search engines they used. If these services could be offered to non-online businesses, they would provide enormous benefits. Companies would be able to improve process flows, increase sales incrementally and evaluate marketing campaigns more efficiently.

    The start-up company sensalytics saw this as a business idea that had potential. As a result, using the analytical in-memory database EXASOL, the retail analytics specialist develops and markets the successful product sensalytics as a software-as-a-service solution.

  • Challenge

    Challenges

    • Maintenance costs for the new database system had to be as low as possible (without the need to build aggregates)
    • Wanted to perform retrospective analytical calculations in order to get more flexibility
    • Needed to work at the raw data level
  • Solution

    Why EXASOL?

    • Offer an efficient start-up methodology
    • Opportunity to use the in-memory database as a service
    • Great technical support
  • Benefit

    Benefits for sensalytics

    • Customer behavior analyzed in detail
    • Sensor data captured and presented in real time
    • Sales activity across all channels is analyzed
    • Scalable, high-performance database management system
    • Marketing campaigns are evaluated more efficiently