Using fast analytics and insights to boost retail sales

Web analytics tools are one of the must-haves for companies that want to innovate. These tools can tell you where visitors come from, the time they spent on each page or which search engines they used. If these services could be offered to non-online businesses, they would provide enormous benefits. Companies would be able to improve process flows, increase sales incrementally and evaluate marketing campaigns more efficiently. The start-up company sensalytics saw this as a business idea that had potential. As a result, using the analytical in-memory database EXASOL, the retail analytics specialist develops and markets the successful product sensalytics as a software-as-a-service solution.

Challenges

  • maintenance costs for the new database system had to be as low as possible (without the need to build aggregates)
  • wanted to perform retrospective analytical calculations in order to get more flexibility
  • needed to work at the raw data level

Why EXASOL?

  • they offer an efficient start-up methodology
  • the opportunity to use the in-memory database as a service
  • great technical support

Benefits for sensalytics

  • customer behaviour analyzed in detail
  • sensor data captured and presented in real-time
  • sales activity across all channels is analyzed
  • scalable, high performance database management system
  • marketing campaigns are evaluated more efficiently

“Every start-up operating in the field of analytics or big data can definitely benefit from EXASOL. We at sensalytics are incredibly grateful to EXASOL for being there to support us and the opportunity to use the in-memory database as a service.”

Omar Tello, CEO at sensalytics
Omar Tello, CEO at sensalytics
References
Accarda
adidas
ARZ
Atheon Analytics
Badoo
BIScience
Blue Yonder
BOKU
Cacau Show
CCV
COOP
Dataforce
datamobile
Digital Alchemy
Econda
Fyber
GfK Entertainment
Gruner + Jahr
IMS
King
Kreditech
Medion
myThings
Olympus
RatePAY
Semikron
sensalytics
Sony Music
Stayfriends
Turtle Entertainment
United Internet Dialog
Voest Alpine
Webtrekk
wefi
Wooga
Wunderdata
Xing
Xplosion
Zalando