Using analytics to deliver the best gaming experience at King

Perhaps best known for developing Candy Crush Saga, King Digital Entertainment offers more than 195 games in over 200 countries and currently generates over one petabyte of data a year. Analysing the data and acting on evidence generated by 1.5 billion game plays per day, rather than guesswork, gives King the edge over its competitors. It allows King to deliver a superior gaming experience, keeping its 149 million daily active users coming back for more. To do this, King uses a combination of open source Hadoop and the fastest in-memory analytic database in the world, EXASOL’s scalable, self-tuning database.

Challenges

  • Striking the right balance between making games fun while also making them challenging to players
  • Understanding how, when and why players make in-game purchases
  • Overcoming the limitations of Hadoop as an open-source solution for data management and analytics

    Why EXASOL?

    • An analytic database that works seamlessly with Hadoop-based data
    • A solution that enables fast data analytics by offering high performance as well as linear scalability
    • A self-optimizing database that offers a low TCO 

        Benefits for King

        • Self-optimizing analytic database helps keep the focus on gaming
        • Queries that used to take hours now run in seconds
        • Business insights are available at the right time
        • Flexible solution means staying responsive to rapidly changing business
          requirements

        “EXASOL has solved problems for us that were previously deemed too difficult. The investment has rapidly paid off and delivered value to our business. Our users get answers to their business queries in a fraction of the time it took previously.”

        Andy Done, Data Platform Lead at King
        King Digital Entertainment
        References
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