Using analytics at the granular level to improve the online shopping experience and create long-term customers

econda offers a complete solution for data-driven and customer-focused e-commerce and digital relationship management. The solution is powered by the in-memory database EXASOL.

… complex analytic jobs need to run in less than a minute. Using the in-memory database by EXASOL, we can now make our analytic workloads run up to 100 times faster than before.

Dr. Philipp Sorg, Data Mining Manager at econda

  • About econda

    About econda

    When it comes to managing websites long-term and improving their effectiveness, web analytics are an absolute must for any modern business. Using web analytic tools, you can capture, evaluate and calculate visitor behavior and set important KPIs accordingly. These performance indicators help to define relevant measures and actions that a website owner can carry out in order to fuel website visitor growth and meet other objectives.

    econda is one of the leading providers of web analytics and personalization solutions in Europe. Based on the company’s data-driven e-commerce and content suites, econda offers a complete solution for data-driven and customer-focused e-commerce and digital relationship management. The solution is powered by the in-memory database EXASOL.

  • Challenge

    Challenges

    • Fast raw data analysis with complete flexibility
    • Systems scalability
    • Low administrative effort
  • Solution

    Why EXASOL?

    • The tendency for processing data increases with the availability of 13 terabytes or more of raw data each month
    • Speed and maximum flexibility analyses
    • Systems scalability, low administrative effort and extensive support
  • Benefit

    Benefits for econda

    • Recording the movement of customers to the website
    • Comprehensive research about customers
    • Minute-by-minute precision of monitoring online services
    • High-end tracking technology with a wide range of functions, intuitive configuration and ease of activation