Using analytics at the granular level to improve the online shopping experience and create long-term customers

When it comes to managing websites long-term and improving their effectiveness, web analytics are an absolute must for any modern business. Using web analytic tools, you can capture, evaluate and calculate visitor behavior and set important KPIs accordingly. These performance indicators help to define relevant measures and actions that a website owner can carry out in order to fuel website visitor growth and meet other objectives.

econda is one of the leading providers of web analytics and personalization solutions in Europe. Based on the company’s data-driven e-commerce and content suites, econda offers a complete solution for data-driven and customer-focused e-commerce and digital relationship management. The solution is powered by the in-memory database EXASOL.

Challenges

  • fast raw data analysis with complete flexibility
  • systems scalability
  • low administrational effort

Why EXASOL?

  • the tendency for processing data increases with the availability of 13 terabytes or more of raw data each month
  • speed and maximum flexibility analyses
  • systems scalability, low administrational effort and extensive support

Benefits for econda

  • Recording the movement of customers to the website
  • Comprehensive research of customers
  • Minute by minute precision of monitoring the online services
  • High-end tracking technology with a wide range of functions, intuitive configuration and ease of activation

“… complex analytic jobs need to run in less than a minute. Using the in memory

database by EXASOL, we can now make our analytic workloads run up to 100 times faster than before.“

Dr. Philipp Sorg, Data Mining Manager at econda
econda
References
Accarda
adidas
ARZ
Atheon Analytics
Badoo
BIScience
Blue Yonder
BOKU
Cacau Show
CCV
COOP
Dataforce
datamobile
Digital Alchemy
Econda
Fyber
GfK Entertainment
Gruner + Jahr
IMS
King
Kreditech
Medion
myThings
Olympus
RatePAY
Semikron
sensalytics
Sony Music
Stayfriends
Turtle Entertainment
United Internet Dialog
Voest Alpine
Webtrekk
wefi
Wooga
Wunderdata
Xing
Xplosion
Zalando