Unlocking the full potential of data for CPGs and retailers

Consumer packaged goods suppliers (CPG) and retailers generate enormous amounts of data each day, ranging from sales information through to where products are in the supply chain. Atheon Analytics has billions of rows of this data under management and provides both a consulting arm for CPGs and a SaaS
flow-of-goods tracker, SKUtrak®. The company’s mission is to reduce the complexity of data, to make it accessible to all and to allow retailers and suppliers to put data at the heart of the decision-making process, whether that be at the supply chain level or on the supermarket shelves. Consequently, Atheon Analytics chose EXASOL and Tableau to power its offering.

Challenges

  • Billions of rows needed to be analyzed in real time
  • Legacy database required lots of manpower to manage it
  • Solution needed to complement Tableau front-end and accelerate Atheon’s SaaS offering

    Why EXASOL?

    • Easy-to-use and self-maintaining database
    • High levels of scalability out-of-the-box
    • Seamless Tableau integration for visualization

            Benefits for Atheon

            • Up to 300x faster query speeds
            • Business insights are gleaned in mere seconds
            • Self-maintaining database allows Atheon to focus on its business instead of administration
            • Fast exploration and manipulation of data for clients at any data size due to linear scalability

             

              ”With EXASOL, we have the right engine behind our data analytics. EXASOL keeps delivering, no matter the test. There’s no other analytic database like it; it’s the complete package. Its speed continues to amaze me to the point that I sometimes wonder whether it has actually finished the job in the time it has taken. It has, always.“

              Guy Cuthbert, Managing Director, Atheon Analytics
              References
              Accarda
              adidas
              ARZ
              Atheon Analytics
              Badoo
              BIScience
              Blue Yonder
              BOKU
              Cacau Show
              CCV
              COOP
              Dataforce
              datamobile
              Digital Alchemy
              Econda
              Fyber
              GfK Entertainment
              Gruner + Jahr
              IMS
              King
              Kreditech
              Medion
              myThings
              Olympus
              RatePAY
              Semikron
              sensalytics
              Sony Music
              Stayfriends
              Turtle Entertainment
              United Internet Dialog
              Voest Alpine
              Webtrekk
              wefi
              Wooga
              Wunderdata
              Xing
              Xplosion
              Zalando